{"title":"Baby Gifts","description":"\u003cp\u003eFor the new mum who deserves something properly lovely. Beautifully presented gift sets and heirloom-feel pieces, each one ready to give. Whether you’re celebrating a new arrival, a baby shower, or simply because — these are the gifts I send when I want someone to cry happy tears. ☽\u003c\/p\u003e","products":[{"product_id":"luxury-pink-gift-set","title":"Luxury Pink Gift Set","description":"\u003cp\u003eThe kind of gift that makes the new mum cry happy tears. Beautifully presented in a clear keepsake box, this eight-piece luxury set has everything she could need for those first precious days — and a few lovely extras besides. Each piece chosen with love by Holly, for the babies she'd dress her own in. ☽\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePom-pom blanket\u003c\/li\u003e\n\u003cli\u003eSoft pom-pom hat\u003c\/li\u003e\n\u003cli\u003eDinky booties\u003c\/li\u003e\n\u003cli\u003eBib\u003c\/li\u003e\n\u003cli\u003eBabygrow\u003c\/li\u003e\n\u003cli\u003eHooded towel\u003c\/li\u003e\n\u003cli\u003eWooden stacking ring\u003c\/li\u003e\n\u003cli\u003eGentle rattle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eReady to give, no wrapping needed.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"Newborn","offer_id":64266873471325,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/25002D4E-F8D0-44AB-9D5E-D76AA1056069.png?v=1776761833"},{"product_id":"unisex-new-baby-luxury-gift-set","title":"Unisex New Baby Luxury Gift Set","description":"\u003cp\u003eA truly beautiful unisex gift for a new arrival. This luxury set includes essential pieces for those first precious days — chosen with love by Holly, for the babies she'd dress her own in. ☽\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePom-pom blanket\u003c\/li\u003e\n\u003cli\u003ePom-pom hat\u003c\/li\u003e\n\u003cli\u003eSoft towel\u003c\/li\u003e\n\u003cli\u003eBooties\u003c\/li\u003e\n\u003cli\u003eWooden stacking toy\u003c\/li\u003e\n\u003cli\u003eBabygrow\u003c\/li\u003e\n\u003cli\u003eBib\u003c\/li\u003e\n\u003cli\u003eRattle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eReady to give, no wrapping needed.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"Default Title","offer_id":64266879631709,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/DAFCC0BA-02CE-4AA0-B41A-3AF6166F89C7.png?v=1776761833"},{"product_id":"spanish-bow-blanket","title":"Spanish Bow Blanket","description":"\u003cp\u003eA generous 120cm × 120cm blanket finished with a delicate Spanish bow and the softest knit you'll touch. Equally lovely for cot, pram or moses basket — the kind of piece that feels like a proper heirloom gift for the new arrival in your life, but with a price tag that doesn't ask too much. ☽\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eComes beautifully gift-wrapped, ready to give.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"Pink","offer_id":64585583624541,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Yellow","offer_id":64585583657309,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":64585583690077,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ blue","offer_id":64942044053853,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"White\/pink","offer_id":64942044086621,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Mint green","offer_id":64942044119389,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":64942044152157,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Grey","offer_id":64942044184925,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"White","offer_id":64942044217693,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/CAA42CF1-E8C3-4963-99F8-8931874C331A.png?v=1777731267"},{"product_id":"white-pom-cable-knit-blanket","title":"White Pom Cable Knit Blanket","description":"\u003cp\u003eEvery baby deserves a beautiful blanket, and this white cable knit with pom pom trim is one of the loveliest we've ever stocked. The cable knit texture gives it a classic, heirloom feel, and the little pom details along the edge are the kind of touch that makes it look even more special in person. Soft, cosy and beautifully made — a gift that will be kept for years. ☽\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWrapped in tissue with a thank-you card from Holly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"Default Title","offer_id":64740058431837,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/7AEC9877-A45F-4285-80D1-4992C69E2272.webp?v=1779214499"},{"product_id":"hello-world-cardigan","title":"Hello World Cardigan","description":"\u003cp\u003eThe perfect welcome into the world. This Hello World cardigan is soft, sweet and designed for those very first days — gentle on brand-new skin, beautiful in photos, and the kind of piece that becomes a cherished keepsake. An ideal new baby gift that feels personal and thoughtful without needing to know anything about the baby's style just yet.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWrapped in tissue with a thank-you card from Holly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"newborn \/ Pink","offer_id":64740248977757,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ White","offer_id":64740250386781,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ Blue","offer_id":64740250419549,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/5BDF85D1-C37B-4A54-9F27-261DCB3E349A.jpg?v=1779212997"},{"product_id":"hello-world-romper-set-with-hat","title":"Hello World Romper Set with Hat","description":"\u003cp\u003eBrand-new baby energy in the softest little set. This Hello World romper and hat is made for those precious early days — soft enough for the most delicate skin, and designed to be as easy for parents as it is lovely for babies. An absolute go-to for new baby gifts, and a piece that photographs beautifully from the very first hour. ☽\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWrapped in tissue with a thank-you card from Holly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"newborn \/ Blue","offer_id":64740252320093,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ Beige","offer_id":64740257038685,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ White","offer_id":64740257071453,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ Pink","offer_id":64740257104221,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/56C8098B-3FDE-4CA4-85CD-D53FB5A135EB.jpg?v=1779212997"},{"product_id":"pom-rabbit-hat","title":"Pom Rabbit Hat","description":"\u003cp\u003eTiny bunny ears and a little pom — I defy anyone not to love this hat. It's made from a beautifully soft knit, warm and cosy without any scratchiness, and the rabbit ears are just the right amount of adorable. A wonderful gift for any season, and the kind of accessory that makes even the simplest outfit into something photo-worthy. ☽\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWrapped in tissue with a thank-you card from Holly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"newborn \/ White\/pink","offer_id":64740294230365,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ White\/blue","offer_id":64740296327517,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ Beige","offer_id":64740296360285,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ Blue","offer_id":64740296393053,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"newborn \/ Pink","offer_id":64740296425821,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/352DACF5-D3DE-4001-B818-27B7DAF44CF5.jpg?v=1779213671"},{"product_id":"hand-crochet-bee","title":"Hand Crochet Bee","description":"\u003cp\u003eThis little bee was crocheted by hand by Elaine, our family friend whose work we are so proud to stock. Every one is unique, full of character and made with real love — the kind of toy that feels genuinely special the moment you hold it. A beautiful keepsake gift for a new baby or a first soft toy they'll carry everywhere. ☽\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWrapped in tissue with a thank-you card from Holly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"Default Title","offer_id":64740061479261,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/03806AE4-8482-4B84-9A30-0A58DF8D1265.jpg?v=1779392552"},{"product_id":"handmade-blue-bear","title":"Handmade Blue Bear","description":"\u003cp\u003eCrocheted by hand by Elaine, our wonderful family friend who makes every piece herself — this little blue bear is full of character in the way that only handmade things can be. Every stitch is placed with care, every detail considered. A beautiful keepsake gift for a new baby, a first birthday, or anyone who deserves something made with a little more love than usual.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWrapped in tissue with a thank-you card from Holly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Milkmoon","offers":[{"title":"Default Title","offer_id":64740061577565,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/1857\/4685\/files\/DC5FCF6E-ADD0-4805-ADA8-0C90C1DE9E05.jpg?v=1779392756"},{"product_id":"handmade-little-piglet","title":"Handmade Little Piglet","description":"\u003cp\u003ePink-nosed and utterly charming — this little piglet was crocheted by hand by Elaine, our family friend whose talent we absolutely love. Made with soft, carefully chosen materials, it has the kind of warmth and character that mass-produced toys simply can't replicate. 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